They likely aren’t for anyone you know, and maybe not for anyone the people you know, know. The new Mac Pro and XDR monitor aren’t for you. From there, the stand makes the giant screen infinitely adjustable (and rotatable) with the gentle push of one finger, yet won’t budge when you don’t want it too. The pro stand attaches to the XDR monitor without screws, but with the simple click of some magnets. And it doesn’t just sit there and hold your monitor for you. With its industrial-ugly purity of form, its over-engineered ergonomic perfection, (jeez, I’m sounding like a Jony Ive promotional clip) and its indefensible price tag, this stand represents Apple’s re-commitment to the actual professional user community which the company has all-but-ignored in recent years. And no, I’m not being facetious, or day-drinking any more than I usually might. The whole thing was just so much that it got Engadget’s Devindra Hardawar to opine that a “ $999 monitor stand is everything wrong with Apple today.”Īu contraire, a $999 monitor stand is everything right with Apple today. Sitting here at home, even I gasped a bit.
But there were unhappy gasps when they heard that the XDR’s optional stand - and it is admittedly an impressive bit of engineering - would retail for $999.
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